Philanthropy Journal-Your online source for news about nonprofits, social issues, and policy change - newsarticle: "Financial disclosure: Part 4
Readily available data changing practice of philanthropy.
11.10.2005 -
By Todd Cohen
Fueled by donor demand, the widespread availability of Form 990s and other financial information has given nonprofits a powerful fundraising tool, says Paula Maehara, president and CEO of the Association of Fundraising Professionals.
The more information donors and constituents have, 'the more connected they are and the more willing they are to give money,' she says. 'It creates an environment that is very ripe and very positive for an individual to be asked for a gift.'"
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