Philadelphia Daily News | 12/20/2005 | Giving can be a tough sell: "Giving can be a tough sell
By MICHAEL HINKELMAN
hinkelm@phillynews.com
Eileen R. Heisman has been a prominent philanthropic fund-raiser in Philadelphia, and she now serves as chief executive officer of the National Philanthropic Trust.
But she says she has never spent much time trying to solicit money from corporations.
'I've always found corporations too difficult to deal with,' she said. 'You have to hit them with the right pitch, and it often has to be aligned with their corporate mission.'
Otherwise, they’re not interested, she said.
The trust is an independent public charity that manages more than $560 million in assets and has raised more than $1 billion in charitable contributions."
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