ThirdSector: "December 21 2005
Valuable charity brands ‘could bring in more income’
Charities are failing to exploit their “hugely valuable” brands, according to new research.
A survey by Intangible Business, an independent brand evaluation consultancy, has revealed that Cancer Research UK’s brand is worth £202.2m, making it the most valuable charity brand in the country. The National Trust was ranked second at £196m and Oxfam came third with £166.2m."
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