Red Cross Bolstering Minority Outreach

Red Cross Bolstering Minority Outreach: "Red Cross Bolstering Minority Outreach
Recruitment a Priority After Storms Expose Sensitivity Gaps

By Jacqueline L. Salmon
Washington Post Staff Writer
Monday, December 5, 2005; Page A01

The American Red Cross has launched an aggressive effort to reach out to racial and ethnic minorities and add more of them to the charity's vast network of volunteers, in response to criticism that it treated them callously during the Hurricane Katrina relief effort."