The Capital Times:
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"The 'brand' that Girl Scouts carry with them when they ring the neighbor's doorbell is enough to make any professional fundraiser's mouth water.
'It's certainly an enviable position to be in,' said JoAnn Stormer, executive director of the Wisconsin Rural Leadership Program and a former president of the Madison chapter of the Association of Fundraising Professionals.
'It's like a business that when you say the name everybody knows the products and the reputation,' Stormer said. 'The Girl Scout cookie fundraiser is the kind of thing other nonprofit organizations may be looking for.'"
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