Thursday, February 23, 2006
DMNews.com | News | Article-Outlook 2006: Fundraising Forecast for ’06, Beyond
DMNews.com | News | Article: "Here’s a prediction: Next year, some fundraising organizations will look back on 2006 with disappointment, specifically in terms of net revenue gains. But others will see increases and be pleased. The key challenges for the year? Continued increases in costs of acquiring new donors, driven in part by paper and postage. And, yes, donor fatigue is an issue. Legislation aimed at protecting individual privacy also is a challenge."