BY JONATHAN MAZE
The Post and Courier
Hospitals that raise funds for new equipment or other projects frequently overlook two groups closest to them: doctors and nurses.
That's according to a new study by Corporate DevelopMint, the Charleston-based fundraising consultant that specializes in hospital fundraisers. The company released the results last week at its annual Healthcare CEO Forum on Philanthropy.
The study found that there is no relationship between gifts from doctors and the success of a hospital fundraiser. Nor is there a relationship between gifts from nurses and other workers and fundraising success.