It's not an avalanche – not yet. But based on early anecdotal evidence, it appears donors are becoming more willing to give large gifts through the online channel.
While it's no surprise that online giving is an increasingly popular – and necessary – channel, we have found some surprises recently regarding the amount of gifts. We've lately been seeing large online donations to several clients - $50,000 in one case and $20,000 in two other separate instances.
Naturally we were fascinated by this. We're currently doing more research into what we feel is a sustainable trend – the beginning of a significant shift to major gift giving online."