Npadvisors.com - Helping nonprofits Succeed Online: Tips on Internet Marketing, Email Communications, Fundraising, Donor Retention.: "Email Fundraising Success Story
Recently we explained how sometimes you can raise more money by NOT asking for it initially. Getting supporters to take another action first, like signing a petition, can produce more donors than a straight ask.
Sometimes, however, a simple, direct fundraising appeal can work extremely well. Consider this email that was sent recently by the Washington (DC) Animal Rescue League. Their email list is small, and many of the names on that list were spontaneous online donors after Hurricane Katrina last September. They sent 1300 emails asking for contributions toward a new piece of dental equipment for their animal hospital. Their goal was $4,200, as it was very clearly stated in the email. They received over $9000 in gifts directly from this appeal, an average of $7 for every email sent!"
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