By Haley Wachdorf
New Mexico Business Weekly
Updated: 8:00 p.m. ET May 14, 2006
When Rebecca Dukes walks the campus of New Mexico State University, she notices an awful lot of students playing with some kind of electronic device -- iPods that play music or videos, and cell phones, seemingly glued to ears when not being used as conduits for lightning-fast text messages.
In Dukes' job as vice president of university advancement and executive director of the NMSU Foundation -- the top fundraising position for the school -- all those gadgets look like red flags.
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'Today, we have so many students plugged into iPods and cell phones, and their relationships are to media things, not to people,' she says. 'Fundraising is really about relationships, so how do we establish that relationship with these students?'
Meanwhile, the proliferation of online learning courses and degree options that allow students to take entire course loads for a degree without once setting foot on a university campus presents"