CharityVillage® Research: E-mail fundraising serves four strategic functions

CharityVillage® Research: E-mail fundraising serves four strategic functions: "E-mail is cheaper than direct mail but that's not why you should embrace it. Your nonprofit organization should be communicating with donors and members by e-mail for four strategic reasons.
1. Involve
E-mail, by its very nature, is interactive. Your readers expect to see links in your e-mail messages, links that they can click. Your readers expect to be able to hit Reply and answer a question you've posed, or share their opinion. E-mail is attractive to donors and members, and your organization, because it helps them get involved."

Tags: NPFundraising, NPdonorcontact