Tuesday, August 01, 2006

Fax Advertising: What You Need to Know

A related article from the AFP website FCC Adopts Rules to Implement Junk Fax Prevention Act

Fax Advertising: What You Need to Know: "Background

In April 2006, the Federal Communications Commission (FCC) implemented changes to the facsimile (fax) advertising rules of the Telephone Consumer Protection Act of 1991 (TCPA). The new rules: (1) codify an established business relationship (EBR) exemption to the prohibition on sending unsolicited fax advertisements; (2) define EBR as used in the context of unsolicited fax advertisements; (3) require the sender of fax advertisements to provide specified notice and contact information on the fax that allows recipients to “opt-out” of any future transmissions from the sender; and (4) specify the circumstances under which a request to “opt-out” complies with the Act. The new rules take effect on August 1, 2006."
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