Cole established this tradition on his fifth birthday, when his friend's younger sister had cancer. Cole wanted to give the girl his birthday presents and his mom suggested that he donate money to the family instead.
As March 13 rolled around, Cole asked for money instead of presents and raised $121. For Cole, this was not a one-time deal. Every year since, Cole has picked a different organization to donate his birthday money to.
'I feel good about doing it,' Cole said, describing the birthday tradition that has become commonplace. 'Since I've been doing it for more than half my life now, it doesn't seem like anything really big to me.'"