For cross-country fundraisers, the hike is all uphill: "Similar efforts have been more lucrative, but as Barden has found, it’s still a tough way to make a buck.
Perhaps that’s why it’s so rare. Michael Nilsen, spokesman for the Association of Fundraising Professionals, said that while he’s seen an increase in sports-oriented fundraisers such as marathons, walks and bicycling, hiking across America to raise money is unique."
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