Stories of Dismal Failure, Near Misses, and Great Success
by Cecilia Hogan | Director, University Relations Research, University of Puget Sound, Tacoma, Washington
Headline : Alumnus Gives $10 million to State College; First Visit to Campus in 20 Years
Readers pass by stories of war and political high jinks to savor tales of luck gone good. Filled with anecdotes of accidental meetings, impulsive decisions, and unbridled generosity, the stories behind the headlines seem almost too good to be true.
Headline : Movie Star Raises $5 million to Fight Hunger
In fact, the stories usually are too good to be true. The back story, the story rarely told, usually involves the strategic cultivation of a wealthy donor who has the capacity to give or facilitate a large gift to a nonprofit."