Putting 'Special Skills' to (Volunteer) Work: "But on any given day, Fluid's employees might also be doing pro bono work to help a nonprofit organization. The company's pro bono projects have included producing post-9/11 public service announcements for the New York City mayor's office and working on ads for the Alzheimer's Foundation. 'Our skill set allows us to do all kinds of promotions, ads and things like that,' says co-founder David Shapiro, 55.
Fluid is just one company where employees -- either individually or as a team -- use their specific job skills to help a nonprofit entity. 'There's a lot of buzz around skills-based volunteers right now,' says Jason Willett, communications director for VolunteerMatch.org, an online nonprofit in San Francisco that connects nonprofit organizations with companies."
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