Credit Card News | Asian Tsunami was tipping point for charitable giving on plastic

Credit Card News | Asian Tsunami was tipping point for charitable giving on plastic: "Asian Tsunami was tipping point for charitable giving on plastic
27 December 2006

The Asian Tsunami disaster in December 2004 saw an overwhelming reaction from the British public – in the month that followed cardholders donated over £100 million on debit and credit cards. The Pakistan earthquake saw a similar spike in October 2005 as donations hit £45 million.

Since then the trend has continued with charitable donations continuing to be made at higher levels than ever on debit and credit cards. Figures released today (27 December 2006) by APACS, the UK payments association, see giving by plastic stronger than ever. Both the Tsunami and the earthquake in Pakistan saw an expected spike in giving – but outside of these busy periods average giving has been consistently up on 2004 levels as the nation factors charitable giving into their monthly expenditure."