A Resolution for the New Year: "A Resolution for the New Year
There is a lot of evidence to support the unfortunate fact that many people do not trust nonprofits to use their donations wisely.
A recent survey of wealthy individuals again confirms this sad fact. The new WealthSurvey, conducted by the New York City-based Luxury Institute in association with Charles Maclean, donor advocate and founder of PhilanthropyNow, reveals that one of the primary reasons affluent individuals do not contribute to certain nonprofits is that they distrust those organizations.
Some 56 percent of those surveyed mentioned this issue with only 35 percent saying that they believe that nonprofits would use their donations wisely."
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