Thursday, December 21, 2006
BY MARY LOWE
Nonprofits are making a last-minute, end-of-the-year push for contributions in the wake of a deepening need for services and a falloff in donations.
By tapping new media, intensifying the use of public service announcements and highlighting community outreach projects, Oakland County nonprofits are seeking to increase their donor bases and demonstrate value to individual and corporate donors.
It's not that giving has stopped, said Laura Covintree, individual giving officer for Lighthouse of Pontiac, which provides emergency assistance and transitional housing for homeless women and children, and low-cost housing for low- and moderate-income families. But companies are opting to host fund-raisers and food drives in lieu of writing a check."