A New Place to Strong-Arm Givers: The Gym - New York Times

A New Place to Strong-Arm Givers: The Gym - New York Times: "FOR three weeks, sweet-talking solicitors greeted gymgoers in the lobby of the Atlantic Club in Manasquan, N.J. They were not peddling personal training sessions.
Sylwia Kapuscinski for The New York Times

At the Atlantic Club in Manasquan, N.J., Jim O’Neill, left, and Tom Coleman, center, urge Rich Conn to participate in a benefit swim.

Instead, a handful of volunteers clad in matching T-shirts and red hats stopped members to promote the club’s latest charity drive, the Valentine Plunge, a benefit for Lou Gehrig’s disease. Members who slipped by without receiving an information packet or the soft-sell pitch couldn’t miss the slew of posters advertising the fund-raiser, which ended up collecting $100,000."

Tags: NPFundraising