Elisa Birnbaum By Elisa Birnbaum
March 19, 2007
A couple of years ago, the Multiple Sclerosis Society of Canada took a strategic step outward. Though boasting a staff rich in expertise and vast in experience, they nonetheless decided to outsource an external consultant for an upcoming sponsorship program. While hiring outside help may not be the most common route for the society and other organizations, it is still often considered a significant step toward achieving mission goals."