Coke's new philanthropic formula

Coke's new philanthropic formula: "Coke's new philanthropic formula
Monday, April 16, 2007
Joe Rauch - Atlanta Business Chronicle

Soft drink and philanthropic giant The Coca-Cola Co. is reorganizing its main charitable department and fundamentally changing its worldwide giving priorities.

The shift, according to local nonprofit observers, is a profound change for one of Atlanta's highest-profile philanthropic companies, and may lead to a landmark difference in how Coca-Cola gives locally, nationally and internationally."