AFP > Research & Statistics | Fundraising research > Are Special Events Inefficient?: "Are Special Events Inefficient?
(May 14, 2007) Recent research about special events and their apparent ineffectiveness has already been criticized for both its methodology and its conclusions.
The research, 2007 Special Events Study conducted by Charity Navigator, examined data about special events taken from more than 5,000 charities’ Form 990. Among its chief findings, the study found that:"
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