Friday, May 25, 2007

SOCIAL NETWORKING / Changes in Facebook / Web plan hopes to boost activism

SOCIAL NETWORKING / Changes in Facebook / Web plan hopes to boost activism: "Now Parker and Green hope that online grassroots activism will become an important part of Facebook. The service allows Facebook members to start a cause, nurture it through e-mail invitations and raise money from their networks of online friends to support any one of the more than 1.5 million registered nonprofits in the United States, from the American Heart Association to the Heritage Foundation. A 'scorecard' on their profile page will track how many people they have recruited and how much money they have raised for their cause.

'The goal of all this is what we call 'equal opportunity activism,' ' Parker said."

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