Wisconsin State Journal: "Fundraising: Mixed bag for nonprofits
By DOUG ERICKSON
derickson@madison.com
Every September for 26 years, tens of thousands of people filled the grounds of Edgewood High School in Madison for Edgefest, a three-day fundraiser with beer, carnival games and live music.
When the event ceased in 1999, people were shocked. How could something so successful not last?
Behind the scenes, the view was different. The event still raised $47,000 after expenses, but that was down from a one-time high of $128,000. The larger issue was manpower — it sucked dry the energy of staff members and parents."
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