Monday, August 13, 2007
M.B.A.s have big roles to play in nonprofits | Inquirer | 08/13/2007
M.B.A.s have big roles to play in nonprofits | Inquirer | 08/13/2007: "The new era of philanthropy needs more M.B.A.s and other private-sector professionals to run effective and efficient nonprofit organizations. With business-savvy leaders come essential tools - marketing, finance, accounting, operations and organizational leadership - that maximize philanthropists' 'social return on investment.' For example, two-thirds of nonprofits fail to measure the results of their marketing programs, according to a survey conducted by Nancy Schwartz & Co. Such basic management techniques lie at the core of an M.B.A. curriculum."