www.wbjournal.com - Small Biz Advice: JettRide pedals to favorable odds of success: "Here are five basic elements that will set the groundwork for summer success to cash in on this new trend. To demonstrate these points we offer a real-life example, the 10th Gear JettRide.
1) Begin with a solid strategic partnership
10thGear JettRide is a transcontinental bicycle ride by about two dozen eager and determined 14-20-year-olds from Northbridge, Shrewsbury and other Central Massachusetts communities. Along with their leaders on their first Explore America Tour, who will also raise money for the Jett Foundation, is a local charity that supports research to combat Duchenne Muscular Dystrophy on their trip. This partnership was formed when leaders from both sides realized they had a common goal that complimented each other's purpose."
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