Barnard Offers Naming Rights on Internet - October 3, 2007 - The New York Sun

Barnard Offers Naming Rights on Internet - October 3, 2007 - The New York Sun: "n a push to raise $20 million for its largest, most costly expansion project to date, the liberal arts college is selling the naming rights for a 70,000-square-foot building currently under construction with an online ad seeking a corporate or private sponsor to foot the bill, administrators said. 'It's not typical to raise $20 million gifts by posting them online, but I think it would be a brilliant thing to do if a company wanted to demonstrate its commitment to women and higher education,' the vice president for institutional advancement at Barnard, Cameran Mason, said."