Charities get a generous return from 'freemiums' | csmonitor.com

Charities get a generous return from 'freemiums' | csmonitor.com: "These gifts, known as front-end premiums or 'freemiums,' get mixed reviews from fundraising experts and the public alike. While freemiums typically bring in more money than they cost, the feelings of guilt and cynicism they can inspire may hurt nonprofits in the long run. '[Charities] wouldn't use this strategy unless it worked and brought in a good return on their investment,' says Tom Pollack, director of the National Center for Charitable Statistics."