Charity for its own sake? What a concept - Opinion: "A seemingly ridiculous concept became a reality when, over the past two years, the University of Wisconsin-Madison School of Business raised over $85 million in donations from 13 alumni in return for a promise not to rename the school for any donor over the next 20 years.
When Michael Knetter became dean in 2002, he looked to significantly increase the school's budget. He began by offering up the naming rights to the entire school for a one-time $50 million donation."
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