Wednesday, November 14, 2007
Responsibility Pays - Forbes.com
Responsibility Pays - Forbes.com: "Ultimately, in exercising corporate social responsibility (CSR), these and other companies will reap the financial reward even though it may be costing them now. Sandra Taylor, senior vice president of corporate social responsibility at Starbucks, said spending money to grow the business and social responsibility go hand in hand for the global coffee house chain. “Corporate social responsibility guides our strategic approach to everyday business. We strive to produce social, environmental and economic benefits for our communities and company stakeholders,” Taylor said. “As a result, when we budget for programs and resources that are vital to the growth of our business, we’re--in effect--also budgeting for CSR.”"