Direct-Mail Appeals Suffer, New Survey Finds - Philanthropy.com

Direct-Mail Appeals Suffer, New Survey Finds - Philanthropy.com: "Direct-Mail Appeals Suffer, New Survey Finds

By Holly Hall

Charities’ direct-marketing appeals are not raising as much money as they have in years past, and charities are losing more donors and attracting fewer new supporters, according to a new survey.

The quarterly survey, conducted by Target Analysis Group, a Boston consulting company, is based on more than 70 million donations of less than $5,000 apiece made by 39 million donors, mostly in response to the direct-mail solicitations of large nonprofit organizations. The 72 organizations in the survey represent a range of causes, including animal welfare, environmental, health, social service, international relief, and advocacy groups."