Via The Chronicle
Is Direct Mail Dead? - Philanthropy.com: "January 11, 2008
Is Direct Mail Dead?
A new report on the fund-raising performance of nonprofit groups shows that charities are not earning as much money through direct-mail appeals as they have in years past.
And news of that report — by the Boston consulting company Target Analysis Group — has prompted many writers to urge nonprofit groups to take steps to adapt to changing trends."
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