Colleges Prepare for Fiscal Downturn - Chronicle.com

Colleges Prepare for Fiscal Downturn - Chronicle.com: "At Southwestern, Mr. McKelvey uses downturns to ask college leaders and others to identify new prospects for giving, instead of merely leaning on trustees and existing donors. Laura Fredricks, vice president for philanthropy at Pace University, says that in economic downturns, she and her staff redouble their efforts to meet with big donors, instead of 'sitting behind our desks, hiding, worrying, and wondering what those donors are thinking.'"