Nonprofits need care, time to draw celebrities | Chron.com - Houston Chronicle: "Every organization has a go-to person and John was that go-to person at MLT,' Rice said at the Houston luncheon on March 7. 'He would update the quarterly numbers on a laptop computer while he was backstage at his performances.'
It's rare for a celebrity to have that kind of personal connection to a nonprofit.
Time-consuming
But Legend's association with MLT highlights what is common about celebrity philanthropy: It takes a lot of time and information to sign up a star spokesperson."
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