The Wealth Report - WSJ.com : TV’s New “Secret Millionaire”: "TV’s New “Secret Millionaire”
Television producers seem convinced that charity is the next big thing in entertainment.
According to several news reports, Fox is unveiling a new reality show called “The Secret Millionaire.” In the show, a rich guy goes undercover in a poor neighborhood in search of virtuous but needy souls. At the end of the show, the millionaire reveals his identity and gives away piles of cash to the winning locals. The show will rotate the millionaires for variety. (Obligatory note: Fox is owned by News Corp., which also owns Dow Jones, the publisher of the Journal.)"
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