Charlotte Observer | 07/27/2008 | United Way losing ground since '90s: "United Way losing ground since '90s
Expert says 80 percent of workers participated in drives then, compared to 40 percent today.
By Kerry Hall
khall@charlotteobserver.com
Choice campaigns, popular in cities such as San Francisco and Philadelphia, are slowly taking hold in the South.
Employees began shunning United Way-led campaigns in the early 1990s, said Mark Shamley of The Association of Corporate Contributions Professionals.
One nonprofit expert said it was routine for 80 percent of workers to participate in a drive in the early 1990s. Today, about 40 percent participate, according to the United Way of America."
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