Campus Climate: The Philanthropy Philosophers - The Weekly: "At the end of 2006, the duo’s friends, SESP senior Jackson Froliklong and Weinberg senior Micah Friedland, entered the mix. They schemed about a social networking site that would raise money for charities and non-profits by having visitors post “challenges.” “We were a couple of guys with an idea that we thought was really cool,” Cynamon says. “But everyone has those ideas – some people act on them and some people don’t.”
So they acted. In the spring of 2007, the quartet entered InNuvations’s first-ever NU Venture Challenge, a university-wide entrepreneurship competition. The undergrads beat out scores of graduate students, walking away with a third prize of $7,000."
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