From onPhilanthropy
onPhilanthropy: Articles: Viral Video Volunteerism: A New Peak in Corporate Creativity: "Viral Video Volunteerism: A New Peak in Corporate Creativity
Wednesday, October 15, 2008
By: Shikha Dalal
As Web 2.0 continues to revolutionize corporate social engagement, corporate creativity is reaching dazzling new heights. Take Gap, Inc. for example; Gap recently launched a pilot contest called 'Press Play: Be the Change.' The company asked its North American store employees to highlight, via homemade videos, their volunteer efforts. The employee director acted as the 'storyteller', and with full creative control of the submission, illustrated his or her volunteer experience."
No comments:
Post a Comment