Strategy and Messaging: How to Make Your Ideas Stick | AFP Web/Audioconferences

An upcoming AFP Web/Audioconference

Strategy and Messaging: How to Make Your Ideas Stick | AFP Web/Audioconferences: "Why do some ideas stick with people and others go in one ear and out the other? As someone working for a nonprofit, you have some of the most important ideas around, but you may not be getting your ideas across as effectively as you could.

Chip Heath examines why certain ideas - ranging from urban legends to public health messages – survive and prosper in the social marketplace of ideas. Why is it that urban legends stick in the back of our minds? And why can’t anyone remember the last memo that they read? Chip will answer these questions and help you create messages that will break through the larger marketplace of ideas and stick to what's important."