Little raised over phone goes to charity | DesMoinesRegister.com | The Des Moines Register

Little raised over phone goes to charity | DesMoinesRegister.com | The Des Moines Register: "Michael Nilsen, a spokesman for the Association of Fundraising Professionals, a trade organization representing nearly 30,000 professional fundraisers, said a median return to charities of 24 percent is low, even in hard times.

'You would like to see that reversed,' Nilsen said, adding that hard-and-fast guidelines are difficult. 'Some companies are going to have some legitimate reasons for those low percentages, and some aren't.'"