Sponsorship plunges downhill for ski racers | Sports | Reuters: "'In the current environment we look even more closely at every euro invested in ski sponsorships,' said a spokesman for German chocolate brand Milka, which has been one of the biggest supporters of skiing events for more than a decade and currently backs six racers.
Unlike Formula One drivers and tennis players, skiers belong to a non-profit organization, the International Ski Federation (FIS), which limits their sponsorships opportunities, often centered on sportsgear."
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