Conference Notebook - Philanthropy.com: "March 30, 2009
Association of Fundraising Professionals
How to Create a Successful Gift Catalog
A successful fund-raising catalog combines a wide range of specific products with higher-priced appeals for money that can be used for a broad range of needs, said Robbin Gehrke, senior vice president and executive creative director at Russ Reid, a fund-raising consulting firm, at a session of the Association of Fundraising Professionals conference, in New Orleans."
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