Professional Fundraising | Celebrity sells – how charities are using celebrities to fundraise: "Whether you are a slave to it, cynic of it, or simply indifferent, the fact remains that celebrity sells. And though once it might have been seen as an added bonus, the use of celebrities by charities is now serious business, as Lucy Harvey reports.
As you tuck into this month’s issue of PF interviews will be taking place at GirlGuiding UK for a new post dedicated to finding celebrity support."
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