The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Trust is personal. It’s a value shared between individuals. Why does Kevin Rogers, long-time friend of your new executive director, now donate to your organization? Is it because he likes your mission? Maybe, but initially it’s because he trusts and supports his friend.
For thousands of nonprofits, it’s these types of personal and professional relationships that will be the saving grace in what will continue to be a year of uncertainty."
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