Lynda Resnick: Doing Well by Doing Good -- Together

Lynda Resnick: Doing Well by Doing Good -- Together: "It was heartening to discover than many businesses, despite their own financial hardships, are recognizing this fact. I learned this during my interview with Terry Kellogg, CEO of 1% For The Planet, a nonprofit whose sole purpose is to help businesses help the environment by providing a third-party seal of authenticity for their philanthropic efforts -- a Good Housekeeping Seal of Approval for the 21st century, if you will. One percent of total sales may not sound like a whole lot, but let me assure you that it can amount to quite a commitment, especially for businesses struggling during the economic downturn."