The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "“Everyone likes to get something personal,” Goodman said, which is reflective of what the campaign accomplished. There was an air of exclusivity created as people asked where they could get a personalized T-shirt, but the offer was by invitation only to lapsed members. The invitation was a simple #10 direct mail package."