Donor Motivations for Giving Vary with Income and Education - Resource Center - AFP
Oct. 27, 2009) A new analysis by the Center on Philanthropy at Indiana University has revealed that income and education have more of an impact on donor motivation than regional trends and values.
Despite some longstanding perceptions that people in different regions of the United States are more or less motivated to give to charity based on differing underlying values that might be specific to a region, research seems to prove otherwise. While there are differences in the percentage of people who select different motivations within each region of the country, those variations can be explained by regional differences in income and education, not underlying values specific to the region.
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