Advertising - In New Campaign, Pepsi Invites Public to Do Good - NYTimes.com

Advertising - In New Campaign, Pepsi Invites Public to Do Good - NYTimes.com: "Pepsi-Cola is formally introducing on Monday an ambitious campaign named the Pepsi Refresh Project, aimed at doing well by doing good. The brand is dedicating at least $20 million through the end of the year for donations to local organizations and causes proposed by the public in realms like health, arts and culture, the environment and education."