don't get caught: 7 ways to reach outside your conference

don't get caught: 7 ways to reach outside your conference: "Being present at a conference is still the best way to get the whole experience. But there are good reasons to consider opening up your conference to those who couldn't (or wouldn't) attend. It's a great way to grow a base of future attendees and whet their appetites for your offerings; generate more revenue even when the hall is full; raise the convener's visibility and reputation; gain vital market data on those who do and do not attend; field-test the wider popularity of key sessions and workshops; and provide a cost-effective alternative in tight budgetary times."